Analyze Surveys

If your job requires you to analyze surveys, then you’ve probably spent a fair amount of time creating crosstabs, running stat tests, slicing and dicing data, and then trying to pull everything together into a PowerPoint presentation. This process can often require a patchwork of different software tools that don’t necessarily have the market researcher in mind and don’t always make it easy to get from one step to the next. If this sounds like your experience when you analyze surveys, then you should consider using MarketSight.

MarketSight was designed and built for market researchers and analysts whose jobs involve analyzing survey data. It supports all the leading survey data formats, including SPSS, Excel, SAS, Triple-S, and even SurveyMonkey®. Statistical testing is automatic – so you don’t need to worry about which stat test to run. Crosstabs are incredibly easy to set up and interpret. Charts can be created with two clicks directly from any crosstab and can be exported to PowerPoint on your own custom templates. Plus, MarketSight is 100% web-based, so there’s never anything to install or maintain; you’ll always have the latest version of the software and you can access it from any computer connected to the internet, from anywhere in the world.