Common Questions about Crosstabs
Do I really need Crosstab Software to analyze my surveys?
If you’re analyzing survey data and you want to make sure your
findings are scientifically valid, then you need some type of crosstab
software to help you do that work. There are several reasons why:
- It’s not reasonable to attempt it by hand
- You can easily make the wrong conclusions if you try to eyeball it
- Excel is not specialized for survey research
- You could use the simple tools that came with you survey tool, but
they’re generally too basic and don’t provide that critical stat
MarketSight is really an excellent option because it is specialized to
the task and has all the features most people need in an easy-to-use
package and at a very affordable price.
MarketSight is easy to use – I get that. But is it suitable for more
experienced users as well?
Yes. MarketSight is used by many of the top research firms in the
world. It’s rich set of features, reliability, powerful statistical
capabilities, and very convenient charting and export to PowerPoint
make MarketSight the platform of choice for global research firms with
both experienced and inexperienced researchers.
Can I also use MarketSight as a portal to publish results online?
Absolutely. That’s one of MarketSight’s major advantages over
traditional desktop tools. As a web-based product, MarketSight is not
only ideal for analysis and charting, but it’s also the delivery
platform for sharing your research results. And best of all, your
clients and colleagues can view your Key Findings for FREE!
I currently have to pay my crosstab software vendor to prep my
datasets before they can be loaded into their tool. This often takes
several days to be completed. Is this how MarketSight works or can I
load the data myself?
With MarketSight, you upload the data directly to MarketSight
yourself. MarketSight supports all the leading market research data
formats including, SPSS, SAS, Excel, Triple-S, and SurveyMonkey. You
never have to wait and you can do it all yourself.
Is there a limit to how many datasets I can upload to my MarketSight
There is no limit on the number of datasets you can upload to the
MarketSight crosstab software. There are limits in place for the total
amount of storage available with each account, but those limits are
quite high and are rarely exceeded. If you ever need more space, the
cost is very reasonable.
In addition to crosstabs, does MarketSight enable you to view response
Yes, all responses can be viewed in Data Tables. You can show some or
all of the survey questions and you can include responses from some or
all of the respondents. Data Tables can be created instantly by
drilling down from a crosstab or they can be designed separately. Data Tables
can also be exported directly to Excel.
How many users can I have in a single MarketSight Account?
There’s no limit to the number of user IDs you can purchase for a single
account. Some clients have only one, whereas others have hundreds. It
all depends on the size of your organization and the number of people
who need to interact with your research data.
Can I set up separate accounts for my clients to access their data and
Yes. That’s exactly how we recommend doing it – setting up unique
accounts for each client where they can each see the data you’ve
prepared for them and also interact with the data themselves in a
secure online platform.
Does MarketSight support dates and times?
Does MarketSight offer technical support?
Yes, MarketSight provides technical support from 8:00am to 8:00pm
Eastern, every business day.