- Features
- Benefits
- Dashboards
- Analyze SurveyMonkey® Data
- Statistical Significance
- Technology
- Product Data Sheet
- MarketSight vs. SPSS
- MarketSight vs. WinCross
- Survey Analysis
- Pricing
- Video: 3-minute Demonstration
Client Success Stories
“MarketSight has a huge advantage over SPSS in crosstab
construction and user interface. On one of our projects, MarketSight
saved us 20 hours of backend analysis time.”

"Adopting a cost-effective system was important, but even more important
is the fact that I save time with MarketSight. The tool allows me to get
my job done more efficiently, and as part of a small group in a
fast-paced company, that's essential."
Watch a Demo | Join us for a Webinar | Start a Free 30-Day Trial | Pricing
Crosstab Software by MarketSight
MarketSight Online software for analyzing and reporting survey results
MarketSight is online software for analyzing and reporting survey results. With MarketSight, you can create crosstabs, automatically run statistical
significance tests, create powerful interactive charts, create
dashboards, view individual survey responses, export to Excel and
PowerPoint to create deliverables and share research results online in a secure, web-based environment.
Core Features
- Quickly Analyze Results from Any Survey - work with Excel, SPSS, SAS, Triple-S, and SurveyMonkey® files for instant survey analysis in MarketSight.
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Create Unlimited Crosstabs - quickly and easily analyze survey data by creating a full range of crosstabs with MarketSight's very easy-to-use
point-and-click interface. Intuitive for first time users yet powerful enough for the most advanced users. Crosstabs can be viewed online
and saved to Excel and PDF formats.
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Run Statistical Significance Tests - MarketSight automatically selects and applies the appropriate statistical significance test for each crosstab and displays the results with stunning clarity. You focus on the interpreting results while MarketSight does the math.
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Create Beautiful Charts - instantly create pie-charts, line-charts, bar-charts, and column-charts from your survey data and export to your own custom PowerPoint templates.
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View Individual Responses
- create Data Tables to view individual verbatim responses meeting criteria you select. Easily export Data Tables to Excel for use in reports.
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Upload Any Related File - enables subscribers to store and share any
type of file on the MarketSight platform. For example, any PowerPoint, PDF, Word, Excel, Text or any file that contains important information
relating to your market research work can be easily uploaded and stored in MarketSight so all of your market research work can be organized
and shared with colleagues and clients in a secure central location.
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Share Results - because MarketSight is hosted on a secure, web-based platform, sharing crosstabs, charts,
dashboards and reports is effortless. Whether in our hosting center or installed on premises behind your firewall, no other crosstab software can match the collaborative power of MarketSight.
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Co-Brand MarketSight with your Logo
- customize
the look and feel of the MarketSight platform with your logo. Deliver results to your clients under your brand.
- Customized Exports - add your logo, copyright notice, custom header & footer content, and color scheme to PowerPoint,
PDF, and Excel exports of your crosstabs, charts, data tables, and reports.
- Create a Custom URL - designed to work with the co-branded interface, provide analysts and clients access to your data
on the MarketSight platform at yourcompany.marketsight.com.
- Data Integration capabilities through our published APIs - automatically load your survey data into MarketSight
without having to upload individual files one-at-a-time.
- Single Sign-on User Authentication - enabling your employees and clients to access MarketSight seamlessly from your
secure web portal.
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ChartSync
- update any PowerPoint presentation containing MarketSight-produced charts with the click of a button. When your charts change online, you can sync them instantly with offline charts in any presentation. This valuable feature is ideal for tracking studies and for updating preliminary reports based on early survey returns.
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Dashboards and Interactive Charts
- Create compelling, interactive dashboards from existing charts and crosstabs in just minutes. These dashboards can be shared with other MarketSight users and non-users absolutely free, on your own web site or ours. Charts are automatically updated as the data changes.
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DataSync
- connects your survey tool directly to MarketSight’s analysis and reporting platform, automatically loading data and updating charts and dashboards with new survey data, so you’ll always have timely feedback on survey results.
An add-on for Enterprise users who wish to eliminate exporting
data and importing it into MarketSight.
Enterprise Features


