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“The ability to quickly view and analyze data in multiple ways across a variety of projects is core to our success. We required a solution that was easy to use, yet powerful enough to help us evaluate complex issues, develop deep market insights about key customer and patient segments, and make data driven decisions that impact the top line.”
| - | Bonnie Bain, Senior Marketing Science Manager
Boston Scientific Corporation |
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“Without a doubt, MarketSight is part of our core tool set across all of the IBV. It has facilitated our data discovery process for the development of white papers that support IBM Business Consulting around the world.”
| - | Stephen Ballou, Director, IBV Research Hub
International Business Machines Corporation |
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“Adopting a cost-effective system was important, but even more important is the fact that I save time with MarketSight. The tool allows me to get my job done more efficiently, and as part of a small group in a fast-paced company, that's essential.”
| - | Corey Bennett, Market Research Manager
The Boston Beer Company |
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“An intuitive and easy-to-use analysis tool that would allow us to spend less time on basic analyses, such as building cross-tabs and creating banner reports, and more time with complex analyses, would be a great asset.”
| - | Mary Ellen Knapka, Market Research Manager
The Thomson Corporation |
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“We used MarketSight® to analyze two recent surveys and found it to be a significant time-saver. Previously, we'd spend 1-2 days creating a cross-tab report and often times had to sacrifice the analysis of certain customer groups. After a few hours of set-up in MarketSight, we created cross-tab reports in a matter of minutes. This software has enabled us to analyze more customer groups in less time and be much more thorough in our analysis.”
| - | Doug Van Sach, Manager – Consumer Intelligence
Dicks Sporting Goods, Inc. |
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“MarketSight® allows us to analyze research data much more quickly and easily than ever before. This powerful tool automates statistical testing and highlights significant results, so we save a tremendous amount of time and are able to uncover deeper, more relevant market insights. Recent enhancements, such as charting, enable us to analyze data and share results even more efficiently. We are looking forward to leveraging the new features available in the upcoming release.”
| - | Peter Atkins, Marketing Research Manager
Fallon Community Health Plan |
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“MarketSight® saves a tremendous amount of time by automatically highlighting statistical significance within our data, and allows us to easily identify and share information faster.”
| - | Mythraeyi Narayanan, Market Research Manager
Meriwest Credit Union |
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“MarketSight® makes our data more accessible and dynamic, keeps research live throughout the year, and allows us to conduct additional analysis without requesting additional reports from our research vendor. This tool has led to greater efficiency and improved customer segmentation analysis, marketing and targeted cross-sell opportunities.”
| - | Jennifer Marcks, Market Research Analyst
National Cooperative Bank |
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“We used to study hundreds of pages of SPSS® tabs to discover statistical significance and key insights from our research data. MarketSight® enables us to instantly identify these important findings and conduct deeper analysis on more data in much less time. With MarketSight we also save time and reduce errors because charts and analysis results can be exported directly to Excel® and PowerPoint®, so we no longer need to manually enter data into spreadsheets.”
| - | Natalie Robb, President
Tech Market Analytics |
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