CAMBRIDGE, MASS., February 26, 2007 — MarketSight LLC today announced the availability of MarketSight 6.0 (http://www.marketsight.com), a powerful, innovative research analysis application that saves time and reduces costs by empowering users to quickly and independently analyze research data. Version 6.0 is available immediately to all subscribers accessing MarketSight’s web-based, hosted offering. MarketSight is much easier to use than other applications and shortens the analysis process by automating time-consuming and complex activities. The MarketSight 6.0 upgrade introduces new Filtering functionality that enables users to work with specific subsets of respondents very easily. The new release also adds capabilities to support datasets of up to 30 million data points – three times larger than before.

"Being able to quickly apply Filters to cross-tabs was a feature that many of our subscribers have asked for. We delivered and we did them one better,” said Mark Budreski, Sales Director for MarketSight. “Not only can you apply a Filter on-the-fly to any analysis or banner, but now you can also create complex filters and save them for use within other analyses and banners and in multiple datasets. It’s an incredible time-saver."

With MarketSight 6.0, users can now

• Easily select one or more variables from a dataset and check off which values to be included in a particular analysis. For example, a user may choose to examine only the responses of the male respondents or perhaps only look at those respondents who had made a purchase within the previous six months.
• Create complex Filters combining many variables and values with Boolean operators to create re-usable Filters that can be used in multiple analyses and banners and in multiple datasets. For example, a Filter that selects high-income homeowners in the Northeast that are also highly satisfied customers could be a useful target segment for a bank planning a cross-selling campaign to current customers.
• Upload datasets with up to 150,000 respondents, including up to 30 million data points. These new capabilities are three times the previous limits.

“Being able to support large datasets is critical for our market research clients worldwide. With the increased capacity now available in MarketSight 6.0, we’ve tripled the system’s ability to deliver on that important requirement,” said Michael DeNitto, CEO of MarketSight LLC.

MarketSight is available as a hosted application or as an application that can be installed behind a corporate firewall. MarketSight uses a Web-based architecture to facilitate collaboration and sharing of research data and analysis.

About MarketSight LLC
MarketSight LLC is headquartered in Cambridge, Massachusetts. Originally part of Monitor Group’s software division, MarketSight LLC was recently launched as a separate company focused exclusively on developing technology and services solutions for Market Researchers. For more information, please contact us at 866-622-2763, +1-617-582-3800, info@marketsight.com, or visit http://www.marketsight.com.