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MarketSight Launches Version 7.5, Delivering Major Enhancements to its Industry-Leading Data Analysis Platform
Leading SaaS-based Analysis Platform Adds Significant New Capabilities, Further Establishing its Value for Researchers and Data Analysts
 

CAMBRIDGE, MASS., May 18, 2009 - MarketSight LLC, a leader in Software-as-a-Service (SaaS)-based market research analysis solutions, today launched a major new update to its flagship MarketSight data analysis platform. For the first time, MarketSight users can create powerful Data Tables that will enable them to view and organize individual response data instantly.

With this major new release, MarketSight now supports both numeric data for quantitative analysis and the display of text-based or open-end responses. Users can drill down by clicking on any cell in a cross-tab and instantly see the survey responses behind the data in that cell. These capabilities allow users to gain and share key insights from specific respondents or groups of respondents, further increasing the value of the data collected.

Also in this release, MarketSight has added key new features to simplify and accelerate the process of creating cross-tabs and reports, implementing powerful searching and data sorting options as well as the ability to customize the display of variable details. Also new in this release is a major new enhancement that enables one-click access to the summary statistics for any variable.

This latest release will be shown publicly for the first time at the Annual CASRO Technology Conference in New York May 28-29, 2009, where MarketSight CEO, Michael DeNitto will also be presenting a talk on the impact of Software-as-a-Service on the Market Research Industry.

"This latest release is a major enhancement to our product line, providing our clients a whole new level of visibility into what their customers are saying. Now, with the ability to look directly at individual responses - either by drilling down from a cross-tab or filtering results on other criteria - analysts can rapidly uncover critical insights from their surveys that were simply not visible before," said Michael DeNitto, President and CEO of MarketSight LLC.

"Early feedback from users on this new release has been tremendous," says Sebastian Wargacki, Director of Client Services. "Across the board, usage of the entire platform is at an all-time high - usage of the new features in this latest release has been phenomenal. It's clear that we have delivered on important client needs with this release."

MarketSight's market research analysis application is used by thousands of analysts at corporations and market research firms throughout the world. The SaaS-based solution allows for rapid deployment and requires minimal IT resources from the user. It streamlines research and quantitative analysis and enables organizations to realize more value from their research. The ability to quickly and easily present survey results in highly graphical charts that can be exported to PowerPoint, Excel and image file formats sets MarketSight apart in a competitive industry.

MarketSight offers a full range of solutions that meet the needs of market researchers and business users of all levels of expertise:

  • MarketSight Enterprise Edition: The ideal platform for large research and business groups and enterprises that require a customized look and feel to the application. This edition features a market research portal that allows users to store and organize their entire repository of research-related materials on the MarketSight platform. It also allows them to integrate MarketSight with other survey data systems within the enterprise using Application Programming Interfaces (APIs).

  • MarketSight Professional Edition: The solution for individual researchers or teams working together on analysis projects who need to collaborate and leverage MarketSight's web-based platform. All core MarketSight features are included in this version.

  • MarketSight Academic Edition: An affordable, entry-level version of the application that gives students and professors an introduction to MarketSight's intuitive and powerful research data analysis capabilities.

    In addition, Read-Only subscriptions are available that enable more people in the organization - including internal and external clients - to access MarketSight to view or download market research data, cross-tabs banners, charts and reports.

    Pricing
    Annual pricing for the Enterprise Edition is $1495 per user; $995 per user for the Professional Edition; and $95 per user for the Academic Edition.

    About MarketSight
    MarketSight LLC, based in Cambridge, Mass., develops and markets the industry's easiest-to-use SaaS-based data analysis solutions for market researchers and analysts in a variety of industries. By streamlining the research analysis process, MarketSight's solutions enable organizations to realize more value from their research and make results accessible to a broad group of business users. MarketSight changes the way researchers analyze and present survey data, allowing them to easily create charts and other graphics and share the data in an intuitive online environment.

    With thousands of users at more than 200 customer sites, such as Boston Scientific, IBM Global Business Services, AT&T, Bose, Nielsen Company, Prudential Financial, Harvard Pilgrim Healthcare and Dick's Sporting Goods, MarketSight stands apart in the industry by offering rich analysis and reporting, combined with global shared access to data and highly graphical reports, online in a hosted web-based environment. For more information, please visit www.marketsight.com.


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    Media Contacts:

    Michele Beckley
    617-252-2384
    mbeckley@marketsight.com