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Kristin Burke |
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| MONITOR SOFTWARE ANNOUNCES MARKETSIGHT® 5.1 WITH ADVANCED SUPPORT FOR MULTIPLE RESPONSE QUESTIONS | |||
| New Multiple Response Variables make analyzing “check all that apply” questions faster and easier | |||
CAMBRIDGE, MASS., July 18, 2006 — Monitor Software, a division of the Monitor Group, today announced the availability of MarketSight 5.1 (http://www.marketsight.com), a powerful, innovative research analysis application that saves time and reduces costs by empowering users to quickly and independently analyze research data. MarketSight is much easier to use than other applications and shortens the analysis process by automating time-consuming and complex activities. The MarketSight 5.1 upgrade introduces Multiple Response Variables that enable users to more quickly and thoroughly analyze multiple response or “check all that apply” survey questions. "Almost every survey fielded today contains multiple response ‘check all that apply’ questions," said Breton Caplan, Vice President of Product Management for MarketSight. "Yet, the vast majority of survey analysis applications fail to provide adequate support for analyzing them. Our team worked closely with market researchers to understand how they want to analyze these complex questions, and then built a solution that makes it fast and easy to conduct analysis and uncover business insight." With MarketSight 5.1, users can
"We frequently use multiple response questions in our survey research," said Nicole Defalco, Market Research Analyst for Thomson Scientific. "MarketSight 5.1 provides better support for these types of questions than any other survey analysis application I’ve used. With MarketSight, I can automatically create Multiple Response Variables during the upload process, immediately apply summary calculations and include these variables in cross-tabs and charts." In addition to Multiple Response Variables, MarketSight 5.1 offers performance and usability enhancements, including new export technology that increases the speed with which charts and analysis results are exported to PowerPoint and Excel. MarketSight 5.1 is available as a hosted application or as an application that can be installed behind a corporate firewall. MarketSight uses a Web-based architecture to facilitate collaboration and sharing of research data and analysis. About Monitor Software |
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