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Michele Beckley |
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MarketSight Announces Latest Release of its Flagship
Analytics Platform for Market Researchers
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SaaS-Based Platform Adds Major Enhancements to its
Analytics application for Market Researchers and Business Analysts |
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CAMBRIDGE, MASS., August 5, 2009 - MarketSight LLC, a leader in Software-as-a-Service (SaaS)-based market research analysis solutions, today launched the latest version of its comprehensive line of data analysis tools. Several key enhancements in this release demonstrate MarketSight's continued commitment to innovation and consistent delivery of value to customers. New persistent dynamic charting capabilities, greater flexibility in the design of cross-tabs, and significant improvements in workflow automation are featured in this release. With support for all leading data input formats, including SPSS, SAS, Triple-S, and Excel, and with seamless export to PowerPoint, Excel, PDF, and SPSS formats, MarketSight is the most flexible and capable web-based application available for analyzing and reporting on research data. With a full range of tools to automate repetitive tasks, MarketSight delivers significant improvements in efficiency - driving down costs and accelerating decision making. "MarketSight is unique in its ability to enable very sophisticated statistical analysis of data, as well as the creation of attractive, client-ready reports, all performed by a much broader range of users than is possible with traditional analysis tools," notes MarketSight CEO, Michael DeNitto. "Until recently, working with market research data, running statistical tests, and presenting scientifically valid findings has been the exclusive domain of a small number of researchers within very specialized functions. MarketSight has de-mystified this process by creating intuitive SaaS-based solutions that, for many companies, are rapidly replacing high-priced, traditional software at a significant cost savings." "With the recent focus on this market after last week's announcement that IBM is acquiring SPSS, we expect to see even greater interest in making statistical analysis and predictive analytics accessible to a broader business audience via web-delivered software." DeNitto added. The release of MarketSight Version 7.7 is the third significant update this year for the MarketSight platform. Several additional releases are planned in 2009. As a SaaS-based solution, MarketSight is able to deliver such product updates more frequently with no interruption in service and no effort required by users or IT professionals. About MarketSight With thousands of users at more than 200 clients such as Comcast, Google, IBM, Microsoft, Nielsen, PepsiCo, and Wal-Mart, MarketSight stands apart in the industry by offering rich analysis and reporting, combined with global shared access to data and highly graphical reports, in a secure, hosted, web-based environment. For more information, please visit www.marketsight.com. |
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