CAMBRIDGE, MASS., SEPTEMBER 26, 2005 — Monitor Software, a division of the Monitor Group, today introduced MarketSight®, an easy to use Web-based application that enables business users to more efficiently analyze research data and find insights needed to make critical business decisions. For several years, Monitor Group consultants have used MarketSight (http://www.marketsight.com) to help clients identify market trends and opportunities and gain competitive advantage by extracting greater business insight from research data. As a result of MarketSight’s success in client engagements, Monitor Software is now making the application available to companies outside of Monitor's client base.

MarketSight simplifies and streamlines the research analysis process by allowing non-technical business users, as well as professional researchers and statisticians, to dynamically “slice and dice" data in real-time. This makes it easy to get a quick overview of research results and allows for rapid hypothesis testing. MarketSight automatically runs applicable statistical tests and color-codes results to draw user attention to interesting and statistically valid trends in the data. MarketSight offers instant online charting to enable results to be viewed in graphical form. Charts are easily exported to applications such as Microsoft PowerPoint®, so analysis results can be rapidly transformed into high quality presentations.

"MarketSight is the first tool we’ve seen that really gives business users – the people closest to the business questions underlying the research – the ability to quickly conduct standard statistical tests, easily interpret the results and communicate their findings," said Berge Ayvazian, Chief Research Officer of Yankee Group. “It’s incredibly liberating for users to be able to analyze the data themselves, on their own schedule, without having to go back and forth with an outside group every time they want to test a new hypothesis."

Monitor has used MarketSight with more than 100 companies in a wide range of industries, including financial services, healthcare, telecommunications and consumer packaged goods. MarketSight was instrumental in enabling these companies to:

• Analyze and segment their customers;
• Identify new and underserved markets;
• Better target sales and marketing campaigns;
• Assess and improve customer satisfaction;
• Refine their product plans; and
• Develop more effective competitive strategies.

"Because we work across multiple functional areas of the business on issues that are often time-sensitive, we have a greater need to view and analyze data in multiple ways very quickly," said Carolann Augustine of Boston Scientific Corporation’s (NYSE: BSX) Marketing Science Department. “MarketSight is an easy to use tool that allows us to share information and to develop deep market insights about key customer and patient segments across the business. This enables us to collaborate on well-informed, data driven decisions that impact the top line"

MarketSight is available as a hosted or installed application and uses a Web-based architecture to facilitate collaboration and sharing of research data and analysis.

Monitor Software is demonstrating MarketSight in Booth #226 at the American Marketing Association’s (AMA) Annual Marketing Research Conference at the Marriott Copley Place in Boston from September 25–27, 2005

About Monitor Software
Monitor Software is Monitor Group’s software division, based in Cambridge, Massachusetts. Monitor Software develops enterprise software, automated services and decision support tools based on Monitor Group’s proprietary methods and intellectual capital. These offerings enhance the delivery of Monitor Group services, helping clients to more effectively address their most difficult and strategic business challenges. For more information, please visit http://www.marketsight.com.