CAMBRIDGE, MASS., October 5, 2007 — MarketSight LLC today announced its MarketSight application has been selected as a finalist in the Applied Technology category for The 12th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Begun in 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.

“New England continues to be a thriving center of technological and creative innovation. We are thrilled to report continued growth in awards entries year on year, as well as in our organization in general,” said Kiki Mills, executive director of MITX. “Our awards finalists consistently raise the bar and we are very proud to provide the platform to showcase their work to the public."

MarketSight is a powerful, web-based, analytical application that has greatly improved the way market researchers analyze survey data. Its sophisticated technology platform automates the selection and application of appropriate statistical tests and is highly optimized for rapid analysis of survey data. Rich charting features, seamless integration with Excel and PowerPoint, and easy import of SPSS, SAS, and Excel files – all accessed through a highly-intuitive user interface make MarketSight an excellent tool for both Market Research Firms and Corporate Market Research Professionals. As a hosted, web-based application, MarketSight is the only tool of its kind to offer rich analysis and reporting as well as global, shared access to data and reports online.

“MarketSight has been recognized for years by leaders in the Market Research industry as an innovative and highly effective tool for analyzing market research data. We are honored to be selected as a finalist for this prestigious award by a leading technology industry organization such as MITX,” said MarketSight CEO, Michael DeNitto.

MarketSight LLC will be recognized with the other finalists in the category of Applied Technology at a gala awards ceremony traditionally attended by over 900 of the region’s top interactive technology and business professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Thursday, November 8th. Tickets can be purchased at http://www.mitx.org.

The 2007 MITX Awards program is sponsored by Backbone Media, Berman Gobin Creative, Digitas, DLA Piper, Doubleclick, Eyewonder, Fidelity Investments, IBM, PricewaterhouseCoopers LLC and Technology Review.

About MarketSight LLC
MarketSight LLC is headquartered in Cambridge, Massachusetts. Originally part of Monitor Group’s software division, MarketSight LLC was launched in 2006 as a separate company focused exclusively on developing technology and services solutions for Market Researchers. For more information, please contact us at 866-622-2763, +1-617-582-3800, info@marketsight.com, or visit http://www.marketsight.com.

About MITX
Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together digital technology, marketing and media. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. MITX hosts over 60 events annually from specialized roundtables, monthly panel discussions and networking events to conferences, forums and two of the largest awards recognition programs in the country. For more information go to http://www.mitx.org.