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AMA Best Practices Webcast
February 2, 2006 |
Best Face Forward: Marketing Through People and Technology to Orchestrate Breakthrough Customer Experiences
As part of the American Marketing Association (AMA) Best Practices Webcast Series, Dr. Jeffrey F. Rayport, founder and chairman of Marketspace, LLC, a Monitor Group company, shared strategies for better understanding and serving customers. He discussed case studies highlighting the techniques that companies like ING Direct and QVC use to drive satisfaction, loyalty, and profits. |
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AMA Best Practices Webcast
September 22, 2005 |
Finding the Needle in the Haystack: Best Practices for Transforming Market Research into Business Insight
As part of the American Marketing Association (AMA) Best Practices Webcast Series, Monitor Group's Head of Marketing Research, G. Anthony Siesfeld, Ph.D. shared the key strategies he has developed, in his 20+ years of working with clients, for more effectively transforming market research into business insight.
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