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Product Overview
MarketSight® - Analyze survey data with the most intuitive software available

MarketSight Features
MarketSight is a specialized survey data analysis application that helps you build cross-tabs, automatically run statistical tests, create powerful charts, and share results with clients and colleagues in a secure, web-based environment.

MarketSight works with the leading survey data formats, including SPSS, SAS, and Excel.

  • Build Cross-Tabs - quickly and easily analyze survey data by creating a full range of cross-tabs with MarketSight's very easy-to-use point-and-click interface. Intuitive for first time users yet powerful enough for the most advanced users.
  • Run Statistical Tests - MarketSight automatically selects and applies the appropriate statistical test for your data and displays the results with stunning clarity. You focus on the interpreting results while MarketSight does the math.
  • Create Charts - instantly create pie-charts, line-charts, bar-charts, column-charts (and more) from your survey data and save to PowerPoint, Excel, or Enhanced Meta File formats.
  • Share Results - because MarketSight is hosted on a secure, web-based platform, sharing the results of your work is effortless. Whether in our hosting center or installed on premises behind your firewall, no other analysis application can match the collaborative power of MarketSight.

MarketSight Benefits
  • Drives growth and profitability for organizations by enabling researchers and analysts to find critical insights
  • Speeds and simplifies research analysis through an easier and more automated approach that eliminates errors and enables research analysts to focus on interpreting findings instead of learning complex software
  • Leverages existing research by creating a central repository of all research projects, making analytical work available online to clients and colleagues in a secure permission-controlled environment
  • Extends research analysis capabilities throughout the organization by enabling the individuals with the greatest business knowledge to analyze the research data most relevant to their work
  • Improves the Vendor-Client working relationship by enabling the client to perform ad-hoc analysis internally while still consulting research experts at the vendor on more complex issues.
 
To learn more, read about product features, view the demo, read customer success stories, or sign up for a live web demonstration.
 
 
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