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MarketSight is a specialized survey data analysis platform that helps you build cross-tabs, automatically run statistical tests,
create powerful charts, view individual responses, and share results with clients and colleagues in a secure, web-based environment.
The MarketSight Platform is available in three Editions to suit the different needs of our diverse
client base in large enterprises, small-to-medium sized groups, and academic institutions. All three
Editions contain the same core features but each Edition has
important differences.
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The following core features are available in the Academic, Professional, and Enterprise Editions:
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- Analyze any Dataset - upload SPSS, SAS, Triple-S, and Excel files for instant analysis in MarketSight.
- Build Cross-Tabs - quickly and easily analyze survey data by creating a full range of cross-tabs with MarketSight's very easy-to-use point-and-click interface. Intuitive for first time users yet powerful enough for the most advanced users.
- Run Statistical Tests - MarketSight automatically selects and applies the appropriate statistical test for your data and displays the results with stunning clarity. You focus on the interpreting results while MarketSight does the math.
- Create Charts - instantly create pie-charts, line-charts, bar-charts, column-charts (and more) from your survey data and save to PowerPoint, Excel, or Enhanced Meta File formats.
- View Responses - create Data Tables to view individual verbatim responses meeting criteria you select. Easily export Data Tables to Excel for use in reports.
- Share Results - because MarketSight is hosted on a secure, web-based platform, sharing the results of your work is effortless. Whether in our hosting center or installed on premises behind your firewall, no other analysis application can match the collaborative power of MarketSight.
 Download Feature & Pricing Comparison
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- Market Research Portal - enables subscribers to store and share any
type of file on the MarketSight platform. For example, any PowerPoint, PDF, Word, Excel, Text or any file
that contains important information relating to your market research work can be easily uploaded and stored in MarketSight
so that all of your market research work can be organized and shared with colleagues and clients in a secure central location.
- Co-Brand MarketSight with your Logo - customize the look and feel
of the MarketSight platform with your logo. Deliver results to your clients under your brand.
- Create a Custom URL - designed to work with the co-branded
interface, provide analysts and clients access to your data on the MarketSight platform at yourcompany.marketsight.com.
- Data Integration capabilities through our published APIs - automatically load
your survey data into MarketSight without having to upload individual files one-at-a-time.
- Single Sign-on User Authentication - enabling your employees and clients
to access MarketSight seamlessly from your secure web portal.
Download Feature & Pricing Comparison
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- Drives growth and profitability for organizations by enabling
researchers and analysts to find critical insights
- Speeds and simplifies research analysis through an easier
and more automated approach that eliminates errors and enables research analysts to focus on
interpreting findings instead of learning complex software
- Leverages existing research by creating a central repository of all research
projects, making analytical work available online to clients and colleagues in a secure permission-controlled
environment
- Extends research analysis capabilities throughout the organization
by enabling the individuals with the greatest business knowledge to analyze the research data most relevant
to their work
- Improves the Vendor-Client working relationship by enabling the client to perform
ad-hoc analysis internally while still consulting research experts at the vendor on more complex issues.
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To learn more, read about product features, view
the demo, read
customer success stories, or sign up for a live web demonstration. |
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