MarketSight® simplifies and streamlines the research analysis process by automating time-intensive steps and empowering the individuals closest to the business challenges to analyze the research.  MarketSight’s easy to use, yet powerful features help novices as well as seasoned researchers get more valuable insight out of their research data. MarketSight Banners summarize results from all survey questions for each of the selected variables or segments. Banners are easy to create using the “point and click” banner designer, and output is delivered in a neatly formatted, navigable PDF report.  Statistically significant results are called out via color highlighting, making it quick and easy to identify areas for further investigation. Cross-tab analyses are a great way to look for important relationships in the data, answer questions about a segment or investigate areas of interest identified in banners.  The MarketSight analysis designer is visual and intuitive – there is no code or programming to learn.  Simply select variables to include in the analysis and choose one or more summary calculations to display. MarketSight statistics are both powerful and easy to use. The application has a broad range of statistical tests available (see below), but understanding the nuances of these tests is not required. MarketSight automatically selects and runs the appropriate tests based on characteristics of the data. MarketSight also provides flexibility for advanced users, who may choose to adjust a variety of statistics options. Depending on the particular situation, MarketSight will run one or more of the following tests: ANOVA (f-test), t-test, chi-squared, Fisher’s LSD, z-test, Levene, Fisher’s Exact, Sheffe’s, and Tukey’s HSD. MarketSight displays cross-tab and statistical test results in an easy-to-interpret format. Statistically significant differences are easily identified with color shading. Because new hypotheses are often formed while viewing analysis results, MarketSight is designed to allow users to quickly iterate on the analysis from within the results display. Hypotheses can be tested and data can be explored in real-time. This leads to faster, deeper and more differentiating insights. MarketSight User Defined Variables are flexible and easy. Just point and click to create new variables. Use them to analyze "top box" responses or multiple response "check all that apply" questions. Or use more advanced variable settings to create segmentation schemes which can be defined logically or mathematically based on criteria from a number of variables. Once new variables are created, they are available immediately for use in banners, and cross-tabs. MarketSight charts are created with a single mouse click and provide visual representations of data that help highlight and communicate findings. A number of options and settings are available for fine tuning chart display. Charts are fully exportable to Excel® and PowerPoint®, so there is no extra effort involved in preparing reports and presentations. This new feature will enable Enterprise subscribers to store and share any type of file on the MarketSight platform. For example, any PowerPoint, PDF, Word, Excel, Text or any file that contains important information relating to your market research work can be easily uploaded and stored in MarketSight so that all of your market research work can be organized and shared with colleagues and clients in a secure central location. This feature is available only to Enterprise subscribers. Merging waves of data from tracking studies or continuously running surveys is fast and easy with MarketSight’s Append Data Wizard. The wizard walks users through a series of steps that result in correctly aligned data, no matter how much the survey has changed. Once data have been matched, MarketSight can also create wave variables and automatically add new waves of data to existing analyses. Because MarketSight is a Web-based application, research data and analyses reside on centralized servers that can be accessed from any Internet connection. MarketSight’s flexible permission structures make it easy to give team members and clients access to research results. This enables collaboration, avoids duplication of effort, and ensures that the entire team can work together to find the insights that drive better business decisions. Some proprietary survey analysis tools limit the availability and use of data. MarketSight makes it easy to store data offline in a .sav file for further analysis in SPSS. Simply select Export and all data and variables, including user-defined and multiple response variables, will be exported. MarketSight is an enterprise scale, secure, Web-based application. All research data and analyses reside on secure servers so data is protected from theft, loss and unauthorized access. Research no longer needs to live on shelves in dusty binders or vanish when team members change responsibilities. With MarketSight, studies always remain secure and available for use in making future business decisions. 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