Statistics Settings in MarketSight
Common Questions about MarketSight’s Statistical Analysis Tools
What is statistical significance and how does that relate to statistical analysis?
Statistical significance describes the
situation whereby the data are not the results of pure chance.
Statistically significant results reveal a connection between two
different variables. Statistical significance is determined by running
statistical tests using statistical analysis tools.
I have no training in statistics at
all. Is MarketSight an appropriate solution for me?
Yes. Whether or not you have formal
training in statistical analysis, MarketSight is an ideal solution for
analyzing survey data. MarketSight has powerful technology that
automatically applies the correct statistical test based on the type
of data in your survey.
When using MarketSight, will I need to know which
statistical test to run in each situation?
Unlike most other statistical analysis
tools, MarketSight does not require the user to decide on the
appropriate statistical test to be run. Our advanced technology will
make the correct choice depending on the data and how you choose to
look at your data.
How many statistical tests are
there and how many does MarketSight use?
There many tests available for different
situations. MarketSight uses about 10 of the most widely accepted
tests in use today by market researchers.
How easy is it to understand and
interpret the results of statistical tests in MarketSight?
Please see the screen shot below. As you
can see, it’s quite easy to understand the results and certainly
much easier to read than tradition statistical tools (also shown
I am comfortable using SPSS for
statistical analysis but I don’t want to pay for all the
features that I don’t use. Is MarketSight appropriate for me?
Absolutely. MarketSight is used by many of
the top research firms and corporate market research teams around the
world. Professional market researchers use MarketSight because it has
just the right feature set required to analyze market research data
without all the unnecessary features that often go unused in expensive
desktop tools. Our users benefit from a highly intuitive interface and
a powerful statistical processing engine that produces scientifically
valid results that can be shared easily with colleagues and clients in
a secure online platform. Plus, expensive training courses are
virtually eliminated because of MarketSight’s comprehensive online
training videos built right into the product and included in your
I’m a seasoned
analyst and I make extensive use of the statistics features in SPSS.
Why do I need MarketSight?
MarketSight is much more than a statistical
analysis tool. It has very broad capabilities that appeal to many
expert analysts including the following: very flexible crosstab design
and export to excel and PDF, advanced charting capabilities that allow
storage end export to multiple PowerPoint templates for the creation
of client-ready presentations; online distribution of crosstabs, data
tables, charts, and related files via our secure online platform, and
many other features that enable integration of MarketSight with your
current survey design, data collection, and reporting platforms. See
these additional pages to learn more about all of MarketSight’s many
Is there a way to automatically run statistics so I don’t have to
think about it every time I look at my data?
Yes. Most settings you can control for a particular item in MarketSight, there’s a global default t setting that will be used when
creating new MarketSight items. Statistics settings can be controlled
in this way
Can I turn off stat testing in MarketSight?
Yes. A simple checkbox enables you to turn
stat testing on and off.
I have some experience with
statistics, and I may want to control things like confidence
level, handling of Type I Errors, and sample size minimums, is
there a way to do that in MarketSight?
Yes, these settings are completely
configurable – per crosstab or as defaults for all crosstabs.
We often use
two simultaneous confidence levels for our stat tests. Is that
possible with MarketSight?
It is. It’s very easy to choose a second confidence level
and the results are easy to interpret.
Upper-case letters denote significance at the higher level;
lower case letters at the lower level.