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Bill Copeland
Director of Marketing
617-252-2396
bcopeland@marketsight.com

MarketSight Grows Over 40% in 2011
New Clients, Partners, and Products Fuel Rapid Growth

 

Cambridge, MA, February 13, 2012

MarketSight LLC, a leader in web-based survey analysis software, announced that revenue was up over 40% in 2011. Key drivers of this significant year-over-year growth include aggressive new client acquisition, several key partnerships, expansion of the software development and marketing teams, and major enhancements to the MarketSight solution throughout 2011.

Michael DeNitto, CEO of MarketSight said "MarketSight's consistent annual growth is a recognition of the increasing value that researchers derive from the MarketSight platform as a way to engage their teams and their clients when analyzing and sharing research results." He added, "To support the increasing demands of the market, we grew our team by more than 25% and will likely experience a similar expansion of our sales, client services, and software development teams in 2012."

 

MarketSight added over 120 new clients in 2011, bringing on board leading market research firms and corporate research departments in all vertical industries, from around the globe. Commented DeNitto "We've seen a significant increase in webinar attendance, software trials, and new clients from outside the U.S., reflecting the need for a global analysis and reporting platform such as MarketSight to analyze surveys, share data and collaborate online across global teams."

 

Innovative research firms and survey solution providers have been eager to partner with MarketSight, offering seamless integration with MarketSight's advanced analysis, reporting, and charting capabilities to provide a complete solution to their clients.

 

MarketSight shipped several major software releases in 2011, focusing on data visualization, increased scalability and performance, and tighter integration with PowerPoint. Each new release delivered enhancements to save market researchers significant time while supporting a wider range of today's technologies.

 

Coming off a successful 2011, MarketSight will continue pursuing an aggressive product development roadmap in 2012, focusing on providing tools to accelerate the process of data analysis and making significant advances in MarketSight's charting capabilities and more advanced visualization through the use of dashboards.

About MarketSight

Headquartered in Cambridge, Massachusetts, USA, MarketSight LLC is a leading provider of web-based software to the Market Research industry, and is the developer of MarketSight^® an intuitive data analysis platform for creating crosstabs, running statistical tests, and creating interactive charts and dashboards. MarketSight supports all leading survey data formats, including SPSS, SAS, Triple-S and Excel, and provides industry-leading integration with PowerPoint and Excel.

 

Learn more at www.marketsight.com. 

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