MarketSight Client Success Stories

See how MarketSight is helping organizations increase the speed and effectiveness of research data analysis and reporting

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"MarketSight has enabled HRA to deliver large datasets to our clients in a way that is immediately relevant and actionable to them, adding value to our research services.”

-	Kevin M. Kelly, VP Technology & Operations HRA Research

"The ability to quickly view and analyze data in multiple ways across a variety of projects is core to our success. We required a solution that was easy to use, yet powerful enough to help us evaluate complex issues, develop deep market insights about key customer and patient segments, and make data driven decisions that impact the top line."

-	Bonnie Bain, Senior Marketing Science Manager Boston Scientific Corporation

Boston Beer

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"Adopting a cost-effective system was important, but even more important is the fact that I save time with MarketSight. The tool allows me to get my job done more efficiently, and as part of a small group in a fast-paced company, that's essential!"

-	Corey Bennett, Market Research Manager The Boston Beer Company

Thomson Scientific

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"An intuitive and easy-to-use analysis tool that would allow us to spend less time on basic analyses, such as building cross-tabs and creating banner reports, and more time with complex analyses, would be a great asset."

-	Mary Ellen Knapka, Market Research Manager The Thomson Corporation

Fallon Community

"MarketSight^® allows us to analyze research data much more quickly and easily than ever before. This powerful tool automates statistical testing and highlights significant results, so we save a tremendous amount of time and are able to uncover deeper, more relevant market insights. Recent enhancements, such as charting, enable us to analyze data and share results even more efficiently. We are looking forward to leveraging the new features available in the upcoming release."

-	Peter Atkins, Marketing Research Manager Fallon Community Health Plan

Meriwest Credit Union

"MarketSight^® saves a tremendous amount of time by automatically highlighting statistical significance within our data, and allows us to easily identify and share information faster."

-	Mythraeyi Narayanan, Market Research Manager Meriwest Credit Union

NCB

"MarketSight^® makes our data more accessible and dynamic, keeps research live throughout the year, and allows us to conduct additional analysis without requesting additional reports from our research vendor. This tool has led to greater efficiency and improved customer segmentation analysis, marketing and targeted cross-sell opportunities."

-	Jennifer Marcks, Market Research Analyst National Cooperative Bank

Tech Market Analytics

"We used to study hundreds of pages of SPSS^® tabs to discover statistical significance and key insights from our research data. MarketSight^® enables us to instantly identify these important findings and conduct deeper analysis on more data in much less time. With MarketSight we also save time and reduce errors because charts and analysis results can be exported directly to Excel^® and PowerPoint^®, so we no longer need to manually enter data into spreadsheets."

-	Natalie Robb, President Tech Market Analytics