MarketSight Client Success Stories
MarketSight is helping organizations increase the speed and
of research data analysis and reporting
|-||John Schiela, President of Converged Technology & Media
Phoenix Marketing International
|-||Ian Kiernan, CEO
|-||Kevin M. Kelly, VP Technology & Operations
|-||Eugene Won, Director of Product Development
|-||Bonnie Bain, Senior Marketing Science Manager
Boston Scientific Corporation
|-||Corey Bennett, Market Research Manager
The Boston Beer Company
|-||Mary Ellen Knapka, Market Research Manager
The Thomson Corporation
"MarketSight® allows us to analyze research data much more quickly and easily than ever before. This powerful tool automates statistical testing and highlights significant results, so we save a tremendous amount of time and are able to uncover deeper, more relevant market insights. Recent enhancements, such as charting, enable us to analyze data and share results even more efficiently. We are looking forward to leveraging the new features available in the upcoming release."
|-||Peter Atkins, Marketing Research Manager
Fallon Community Health Plan
"MarketSight® saves a tremendous amount of time by automatically highlighting statistical significance within our data, and allows us to easily identify and share information faster."
|-||Mythraeyi Narayanan, Market Research Manager
Meriwest Credit Union
"MarketSight® makes our data more accessible and dynamic, keeps research live throughout the year, and allows us to conduct additional analysis without requesting additional reports from our research vendor. This tool has led to greater efficiency and improved customer segmentation analysis, marketing and targeted cross-sell opportunities."
|-||Jennifer Marcks, Market Research Analyst
National Cooperative Bank
"We used to study hundreds of pages of SPSS® tabs to discover statistical significance and key insights from our research data. MarketSight® enables us to instantly identify these important findings and conduct deeper analysis on more data in much less time. With MarketSight we also save time and reduce errors because charts and analysis results can be exported directly to Excel® and PowerPoint®, so we no longer need to manually enter data into spreadsheets."
|-||Natalie Robb, President
Tech Market Analytics