Common Questions about how to Analyze Survey Results

Can I collapse a specific variable into fewer categories than the original survey had?

Yes. MarketSight allows you to create user-defined variables, which take the original data and create a new variable to help you analyze survey results. With a regrouping variable, for example, you can create a new Income variable that contains just low, mid, and high income categories, rather than use the more granular list of income ranges that appeared in the original survey.