Business Intelligence is the method or process that is used to look at raw data and derive
meaningful information for business decision making based upon facts. Once the data is understood, it can be
used to develop new business strategies, identify new opportunities and be used for competitive advantage.
Many people associate Business Intelligence with technology, because technology is a fast and efficient method
to help sift through data, especially large quantities of data, often referred to as “big data”.
So how does MarketSight fit into the overall Business Intelligence picture?
Consider MarketSight a highly useful component in your business intelligence platform that
is optimized to analyze and find meaningful fact-based information from survey data, which
typically covers the following areas:
- Customer Satisfaction
- Employee Satisfaction
- New Product Research
- Opinion Polling
- Youth Research
- Market Segmentation Studies
- Product Testing
- Mystery Shopping
- Institutional & Social Research
- Media Research
MarketSight is an excellent solution to help uncover meaningful
information within the raw survey data. You’ll find that MarketSight
can work with almost any survey data collection tool because it supports
data in SPSS, SAS, Triple-S and Excel formats.
MarketSight is easy to learn and use. Sharing your findings online with
colleagues and clients, through crosstabs, charts, dashboards or PowerPoint
reports, is a snap because MarketSight is 100% web-based.
MarketSight is used by all types of research users, from novices with
little to no statistical experience, all the way to statistics experts.