Business Intelligence

Business Intelligence is the method or process that is used to look at raw data and derive meaningful information for business decision making based upon facts. Once the data is understood, it can be used to develop new business strategies, identify new opportunities and be used for competitive advantage.

Many people associate Business Intelligence with technology, because technology is a fast and efficient method to help sift through data, especially large quantities of data, often referred to as “big data”.

So how does MarketSight fit into the overall Business Intelligence picture?

Consider MarketSight a highly useful component in your business intelligence platform that is optimized to analyze and find meaningful fact-based information from survey data, which typically covers the following areas:

  • Customer Satisfaction
  • Employee Satisfaction
  • New Product Research
  • Opinion Polling
  • Youth Research
  • Market Segmentation Studies
  • Product Testing
  • Mystery Shopping
  • Institutional & Social Research
  • Media Research

MarketSight is an excellent solution to help uncover meaningful information within the raw survey data. You’ll find that MarketSight can work with almost any survey data collection tool because it supports data in SPSS, SAS, Triple-S and Excel formats.

MarketSight is easy to learn and use. Sharing your findings online with colleagues and clients, through crosstabs, charts, dashboards or PowerPoint reports, is a snap because MarketSight is 100% web-based.

MarketSight is used by all types of research users, from novices with little to no statistical experience, all the way to statistics experts.

Common Questions about Business intelligence with MarketSight

How do I access MarketSight?

MarketSight is a web-based solution that is accessed using a web browser from anywhere. You may use Google Chrome, Internet Explorer, Firefox or Safari. The data is maintained with MarketSight so that you can easily findings with colleagues and clients.

How do I know what is significant within the survey data?

MarketSight automatically selects the appropriate stat test when you generate a crosstab, and can highlight statistical significance to help you focus on the significant items within the data. Optionally, MarketSight can show you the stat test that was run, as well as the calculated p-value, when you hover over a cell.

How do I illustrate important findings identified in the survey data?

MarketSight makes it easy to create interactive charts right from crosstabs. Simply click on the chart icon button, choose a chart type and click OK to immediately see your chart. MarketSight offers a wide range of chart types, including column, bar, line, pie, doughnut and gauge charts, as well as scatter plot on the responses. You can also create a Dashboard containing charts and crosstabs, to highlight your findings on a single page.