Are crosstabs easy to set up in MarketSight?
Yes, all you need to do is drag and drop survey questions from the
main list into one space for columns and another space for rows, and
MarketSight does the rest. It formats the crosstab, automatically runs
statistical tests, and prepares the table for charting, drill-down,
and export to Excel or PDF. Creating a crosstab takes less than 10
seconds in MarketSight and best of all, once you create a crosstab, it
can be viewed by your colleagues and clients instantly (if you want
them to see it), because everything is hosted online on our secure web
Is there a limit to the number of crosstabs I can create in MarketSight?
There’s no limit to the number of crosstabs you can create. There’s
also no limit to the number of datasets you can analyze in MarketSight.
It’s an incredible value. Click here to learn more about different
If I use Wincross, do I still need MarketSight?
If you want to collaborate with your colleagues online, you do. If you
want to be sure you always have the latest version of the product, you
do. If you want to share results with clients online, you do. If you
want the most cost-effective, intuitive, online platform for analyzing
survey data, you do. Wincross is a desktop application, which means
you have to get a CD in the mail or download it from the internet and
install it on your computer.
MarketSight is 100% web-based so you can
access it from any computer anywhere in the world. It enables an
entirely different level of integration with other solutions as well
as collaboration with colleagues and clients. For most companies,
MarketSight is also less expensive than Wincross. We think there’s
really no comparison.
What kind of training is required to create crosstabs in MarketSight?
Very little, if any training is required. We do have lots of training
videos built right into the product, but creating a crosstab is
self-explanatory. You should be able to learn in a few minutes.
What’s the difference between crosstabs in MarketSight and crosstabs
First of all, MarketSight is considerably easier to learn and use than
SPSS. Second, MarketSight automates the whole statistical testing
process, whereas in SPSS, the analyst must have a solid understanding
of statistics just to choose the test and then be able to read and
interpret those test results – virtually impossible if you’re not a
trained statistician. Finally, what you can do with a MarketSight
crosstab – such as saving, exporting to PDF or Excel, charting and
exporting to PowerPoint, is much more flexible and powerful with
Can MarketSight crosstabs have nested columns?
Yes. In fact, a single crosstab can contain both nested columns and
Once I have a crosstab created in MarketSight, can I export it to Excel?
Yes, you can export to Excel or PDF with the click of a button,
complete with all annotations for statistical significance.
Is there a limit to the number of rows in a MarketSight crosstab?
Practically speaking, there is no limit on the number of rows. There
is a limit to the total number of cells, but it’s quite high (200,000
cells) and not likely to be exceeded in a single crosstab.
I’m not a trained market researcher, but I have to analyze data from
our surveys and make recommendations to my team and management. Is
MarketSight a good option for me?
MarketSight will be a very good tool for you because it does a lot of
the heavy lifting for you without requiring any expertise in data
analysis or statistics. Its unique design makes it accessible for new
analysts and yet powerful enough for even the most advanced users.
MarketSight is also unique in that it enables you to generate
client-ready or presentation-ready charts directly to your own
PowerPoint template. No other application can offer that analysis and
reporting capability in such an affordable and easy-to-use package.
Are there techniques other than using crosstabs that will help me
analyze survey data?
There are many other techniques for analyzing survey data. A crosstab
is one of the fundamental techniques is generally always used. In
fact, crosstabs are useful beyond traditional market research and can
be used to analyze almost any type of data. Crosstabs are almost
always used in conjunction with statistical analysis to determine the
level of certainty that the survey results are not the result of
chance – a feature that is completely automated in MarketSight.
Additional techniques for analyzing survey data not currently offered
by MarketSight include conjoint and multiple regression analysis.