Engaging, interactive crosstabs

Creating a crosstab, or cross-tabulating your results, is an essential part of the data analysis process. MarketSight® makes it easy to create crosstabs by providing a simple, drag-and-drop interface anyone can use.

Crosstabs help you discover important insights by highlighting where there are statistically significant relationships among the variables in your dataset. Stat testing in MarketSight is automatic!

Create simple crosstabs comparing two variables, or more complex crosstabs with many variables in columns and rows. You can even nest variables for more precise segmentation or edit variables right from the crosstab designer.

crosstab data analysis

MarketSight offers many options and is easy to use

MarketSight offers many options for setting up and modifying crosstabs. You can select the columns and rows, apply filters, choose calculations, sort results, set the number of decimal places, choose how you want statistical significance to be displayed, enable interactive controls for other users, and much more.

Set your default calculations in the settings tab or change them for each analysis – the choice is yours.

Sharing results

Once you've created crosstabs, there are several options for sharing your results; share a link to the item in MarketSight to collaborate with colleagues or clients, or export the crosstab to Excel.

MarketSight enables you to instantly create charts to visually represent your crosstabs. You can then share the charts online or export to PowerPoint, complete with underlying data.

Read more about Charting.

crosstab data analysis