Engaging, interactive crosstabs
Creating a crosstab, or cross-tabulating your results, is an essential part of the data analysis process. MarketSight® makes it easy to create crosstabs by providing a simple, drag-and-drop interface anyone can use.
Crosstabs help you discover important insights by highlighting where there are statistically significant relationships among the variables in your dataset. Stat testing in MarketSight is automatic!
Create simple crosstabs comparing two variables, or more complex crosstabs with many variables in columns and rows. You can even nest variables for more precise segmentation or edit variables right from the crosstab designer.