Create new variables in MarketSight
Using simple point-and click tools, it's easy to create new variables based on the original questions - or variables - in your uploaded dataset. For example, if you know each respondent's age and you'd like to create certain age groups: Under-18, 18-25, 25-35, etc. it's easy to do that in MarketSight by creating a Regrouping Variable.
You can also combine several different variables in a Conditional Variable, using Boolean logic to combine age, zip code, gender, and income, for example, to create precise market segments for analysis and reporting.
MarketSight also enables you to create and save Filters and work with Multiple Response questions, where respondents "check all that apply".