Create new variables in MarketSight
Using simple point-and click tools, it's easy to create new variables in your uploaded dataset. For example, if you know each respondent's age and you'd like to create certain age groups, such as: Under 18, 18-25, 25-35, etc., it's easy to do that in MarketSight by creating a Regrouping Variable.
You can also create a Conditional Variable, using Boolean logic to combine different variables to create precise market segments for analysis and reporting.
MarketSight enables you to create and save filters, work with multiple response questions where respondents "check all that apply", and supports grid questions, which mirrors how they are laid out in the survey.