Newton, MA (April 18, 2017)

MarketSight Forms Strategic Partnership with Critical Mix

Partnership seamlessly connects powerful data visualization and analytics with CMIX, collaborative survey programming tool, for easier access to high-quality insights.


MarketSight, a global data reporting and analytics software company, announced today that it has formed a strategic partnership with Critical Mix, a leading global data and insights provider. The alliance will give users the ability to seamlessly integrate MarketSight’s powerful data analysis platform with high-quality survey results created by CMIX, Critical Mix’s collaborative tool for creating insights. 

MarketSight has an impressive client base and is compatible with all major survey platforms, including Google Surveys, Qualtrics, Confirmit, Survey Monkey, and across all common data formats, SPSS, SAS, PDF, Excel, PowerPoint and Triple-S. The company is dedicated to helping researchers and data analysts easily create, explore and share survey key findings for business insights. 

Michael DeNitto, MarketSight CEO, commented, “Critical Mix is a preferred source for market research firms to quickly access pre-identified, global target audiences and program engaging surveys. With our integrated solution, MarketSight users will have the ability to seamlessly access Critical Mix survey data directly in MarketSight for sophisticated analysis, easy-to-use reports and sharable presentations."  

“We are thrilled to now offer our customers the ability to instantly connect their survey datasets directly with MarketSight to visualize and analyze results,” added Keith Price, Co-CEO, Critical Mix. “The integration of MarketSight’s robust solution for performing statistical tests, creating deep crosstabs, designing interactive charts and dashboards, and sharing results online furthers our commitment to simplifying access to data for insights for our clients,” he added. 

About Critical Mix  
Critical Mix provides easy access to highly-targeted global survey respondents, survey programming and data visualization services. Driven by a passion for simplifying data collection, the team at Critical Mix is personally invested in giving clients the ultimate customer service experience. Every project, no matter the size or type, is supported by a team of always-available, experienced market research practitioners who anticipate your needs and provide thoughtful customer care. Service options include a complete spectrum of high-quality data collection tools ranging from sample sources, survey programming and fielding, to report automation and data dashboards. Critical Mix is headquartered in Westport, CT and operates globally. Call us at 1-800-651-8240 or email.  

About MarketSight
MarketSight is a cloud-based data reporting and analytics software platform that empowers researchers and data analysts to discover key insights within survey data to drive business decisions. MarketSight seamlessly integrates with all major survey platforms and data formats. It is an intuitive, yet robust reporting tool that offers the unique ability to easily collaborate with colleagues and enterprises anywhere in the world. Learn more at www.marketsight.com/insights.

Press contact:

Marcus Woodard
Tel (617) 580-3559
mwoodard@marketsight.com