New Canaan, CT (January 26, 2017)

Data Analysis and Visualization Firm, MarketSight, Acquired by Reimagine Holdings Group

Reimagine Holdings Group, a holding company focused on growing consumer insights and marketing services companies, announced that it has acquired MarketSight, a global data analysis and visualization software platform company.

MarketSight is a leading provider of data reporting and analysis tools for marketers and researchers to collaborate and create informed business decisions. Its impressive client base spans across a variety of industries and includes many leading consumer brands, insights and consulting firms.

John Almeida, Co-founder and Managing Partner of Reimagine, commented, “Data analytics and visualization is an essential, emerging segment within the Insights industry. As we continue to expand our product and service capabilities across the Reimagine family of companies, MarketSight, an established player in this growing segment, represents a compelling strategic opportunity for us. This acquisition represents another important step in the execution of our strategy of acquiring or investing in companies that enable marketers and researchers to create and transform information into business intelligence.”

“We are very excited to become a part of the Reimagine portfolio,” said Michael DeNitto, CEO of MarketSight. “In close collaboration with the group, we will continue to pursue our mission to provide easy-to-use tools that enable marketers and analysts to focus on finding and presenting critical new insights about their business. Reimagine offers us partnership and collaboration opportunities that will significantly expand our business."

Mr. DeNitto will remain as CEO of MarketSight, operating from Newton, MA.

About Reimagine Holdings Group
Reimagine Holdings Group is redefining the consumer insights industry by acquiring and investing in growth-oriented, technology-enabled service companies. With over $100 million of acquisition capacity, Reimagine is building a portfolio of companies and brands to help customers around the world efficiently create and transform data into business intelligence in order to facilitate faster and smarter business decisions. In collaboration with its portfolio management teams, Reimagine provides industry, operating, product development and transaction expertise to its group of companies. For more information, please visit

About MarketSight
MarketSight is a cloud-based data reporting and analytics software platform that empowers researchers and data analysts to discover key insights within survey data to drive business decisions. MarketSight seamlessly integrates with all major survey platforms and data formats. It is an intuitive, yet robust reporting tool that offers the unique ability to easily collaborate with colleagues and enterprises anywhere in the world. Learn more at

Press contact:

Marcus Woodard
Tel (617) 580-3559