There are many options when looking for software for creating surveys. Factors to consider include the number of people you wish to take your survey, the number of questions you’d like to ask those people, how you plan to have people take your survey (e.g. online, over the phone, with a smartphone or in person) and the complexity of your survey. As you would imagine, the larger your audience, the longer your surveys, the more ways you’d like people to be able to take your survey, and the more complex your survey, the more powerful software for creating surveys you will need – and the more it will cost.
There are several companies that offer free software for creating surveys taken online by small groups of people. These tools include SurveyMonkey®, Zoomerang, SurveyGizmo and others. These tools also have paid versions that offer more capabilities and greater capacity than their free versions.
For larger-scale or more complex survey situations, you many need to consider more fully featured software for creating surveys. Tools such as SPSS, Confirmit, CfMC, Qualtrics, WorldAPP, and many others are available.
After creating your surveys and getting your results, you need to analyze the data. This is where MarketSight comes in. MarketSight offers a very powerful, yet easy-to-use web application just for analyzing survey data. Loading data into MarketSight from your survey tool is simple and can even be automated. With MarketSight, you can cross-tabulate results, run statistical tests, create charts and dashboards, and share everything online or export your results to Excel, PowerPoint, or PDF.