SPSS Data Analysis with MarketSight

Many people wonder if they really need SPSS software to do SPSS data analysis. It’s a great question – especially since it’s been around so long and has been the standard tool for data analysis for Market Researchers for decades.

There’s no doubt, SPSS is a good solution for some researchers, particularly those with advanced degrees in statistics and market research. It has a long list of features - but a long list of training courses as well. The problem is just that: most people – including many professional marketing researchers – simply don’t need all the features available in SPSS. They don’t even come close to using them in their day-to-day work.

This is one of the reasons we created MarketSight and this is why MarketSight has become so popular with researchers, marketing professionals, and anyone whose job involves SPSS data analysis. MarketSight has the statistical analysis features you actually need, in a web-based package that’s incredibly convenient and easy to use, plus it has the online reporting platform built right in – a key feature that SPSS simply cannot offer in its desktop-installed software.

Working in MarketSight is easier, period. Interpreting and presenting results is much easier. Plus, MarketSight typically costs thousands of dollars less than the traditional tools. If your job involves analyzing survey data, you owe it to yourself to try MarketSight and see the difference. Another great thing about MarketSight? It doesn’t care what format your data is in or where it came from. While it is a great solution for SPSS data analysis, MarketSight can handle all the leading survey data formats, including SPSS, Dimensions, Excel, SAS, Triple-S and SurveyMonkey®.

MarketSight Supports SPSS Data Formats

MarketSight accepts the following dataset formats:

File Type File Extension
SPSS .sav
Dimensions .mdd, .ddf

Common Questions about SPSS Data Analysis

It’s easy to say that MarketSight has all the features I need for SPSS data analysis, but does it really? How can I be sure it will measure up?

Fair question. We think it does, but don’t just take our word for it – try it out for yourself. Our Free 30-day trial is the exact same product you’ll be buying if you like it, with all same features and capabilities – including the ability to upload your own dataset and do work on an actual project.

What makes MarketSight so much easier to use than SPSS?
First of all, MarketSight was designed to accommodate users that do not necessarily have a background in statistics. While it retains its flexibility for experienced researchers, MarketSight automatically selects and applies the correct statistical test to run in each situation. This makes a big difference, even for experienced users. If you use SPSS, you have to choose whether to run a chi-squared, ANOVA, z-test, t-test, etc. every time you run a crosstab. Also, once you’ve chosen the test and run the crosstab, you have to be able to interpret the results , which, unless you have a degree in statistics, you will be hard-pressed to decipher in SPSS.

On the other hand, MarketSight simply highlights a cell in either yellow or blue and gives you a pop-up explaining in plain language which test was run and how the finding is significant. Finally, MarketSight saves your crosstabs and charts online in easy-to-navigate folders and automatically updates them when your data is updated. There’s no complicated syntax to learn or remember. Everything is point-and-click.

What are the advantages of web-based software?
There are several major advantages. As a web-based, or Software-as-a-Service (SaaS) application, MarketSight is always being updated and there’s nothing you need to do as a user to get updates. You log in and you always get the latest version of the product. Also, pricing is on a subscription basis – so you pay as you go with no major up-front charges to worry about.

In addition to MarketSight’s lower price in general, the subscription model tends to make it even more affordable. Because MarketSight is completely online, there’s nothing to download and nothing to install on your computer. For most companies, this is a big relief for their IT departments. They don’t have to get involved in the purchase and they certainly don’t have to be in the business of installing, maintaining, and managing access to desktop or server-based tools, as they do with SPSS.

Finally, since MarketSight is online, it’s not only an incredible analysis and reporting tool for individuals, but it’s also an amazing platform for collaborating with clients and colleagues online. With all the people who need to see the data all in the same virtual space online, looking at the same data and reports – from anywhere on the globe, MarketSight is unmatched as a platform for collaboration. Desktop tools simply cannot offer this capability.

How easy is it to load SPSS data into MarketSight?
It’s as simple as opening a file in Windows. From the MarketSight Navigator, click Add>Dataset and then choose the file from your computer or network. Click OK and the file is uploaded to MarketSight and ready for analysis in seconds. That’s all there is to it. You’re ready to begin SPSS Data Analysis.

Will I be able to get my data out of MarketSight after I analyze it and create charts and reports?
Of course! You can export the entire dataset as an SPSS file, complete with any new variables you created in MarketSight and any new labels or values you applied to the data. You can also export any crosstab, data table, or chart to Excel, PDF, or PowerPoint.

Will I be able to create links to the items I create in MarketSight that I can share with other MarketSight users? What about non-users?
Yes, every item in MarketSight has a universal ID that you can use to link to that item from any electronic document, including web sites, presentations, and emails. MarketSight also has a section called Key Findings, where you can make links available to clients and colleagues, who are not full-access MarketSight users - for free. Just add them as Key Findings Users’ and send them the link.