Many applications are available for data analysis, including
complicated applications like SPSS survey software. However, this can
be quite expensive and many companies view the functionality as
overkill. As an alternative, a robust, powerful and flexible
application, like MarketSight, can meet your survey analysis needs
without the high price and considerable training and expertise
required to use SPSS survey software. MarketSight performs stat tests
automatically, making it an ideal platform for both experts and users
with less statistics training.
MarketSight’s survey analysis software meets client needs in two ways.
First, it’s significantly lower in cost compared to SPSS survey
software, and second, it provides a rich feature set, including Key
Findings, where crosstabs, reports and charts can be shared as
view-only with non-users.
MarketSight can import a wide range of data set formats, including .sav
files produced from the SPSS survey software.
A rich feature set that’s easy to use, combined with a price
advantage, make MarketSight an outstanding value compared to SPSS
survey software and others.
MarketSight clients upload their data sets directly, generate cross
tabs, run stat tests, and create and export stunning charts to their
own custom PowerPoint templates to share with clients and colleagues –
all online, quickly, and within a secure, web-based environment.
What are the key differences between SPSS Survey Software and MarketSight?
The main benefits of MarketSight that we hear from our clients include ease of use, support of many data formats (including SPSS .sav files), limited setup time, on-line videos that eliminate classroom training and user manuals, and a web-based application that makes it far easier to share data and collaborate with colleagues and clients. Lower price and value are also big plusses over SPSS survey software.
MarketSight Automatically Highlights Areas of Statistical Significance in Crosstabs
MarketSight Offers a Wide Range of Chart Types, Which Can be Exported to Custom PowerPoint Templates
