Stat Testing

Stat testing is an important feature in any data analysis application, particularly as when it comes to analyzing survey data. Stat testing is what enables market researchers to make generalizations about the broader population based on the respondents who took the survey. While there are many tools available for performing stat testing, very few of them make the process as easy as MarketSight.

The big difference between MarketSight and other software is that MarketSight has completely automated the selection and application of the correct stat test for every situation. It does that by using the most advanced technology and embedding the best practices of expert researchers into its tools for analyzing survey data. With MarketSight, the stat testing is automatic so the researchers and analysts can focus on interpreting results and telling the story behind the numbers.