There are many statistical analysis packages available to market
researchers and analysts today, providing a broad range of
capabilities and calculations. Ironically, most of these applications
require the user to have considerable expertise in statistics in order
to use them effectively!
MarketSight is unique in that it is the only statistical analysis
package to completely automate the application of the correct test of
statistical significance based on the data being analyzed. Because of
this, MarketSight is accessible to experts and non-experts alike,
giving anyone whose job requires analyzing survey data, the power of
an advanced statistical analysis package in an easy-to-use, web-based
application that is accessible from anywhere in the world on any
computer connected to the internet.