Why is MarketSight so much easier to use than traditional tools?
MarketSight makes use of the latest, most advanced, web technologies
to automate key steps in the data analysis process making it simple to
run the correct statistical tests in every situation. We’ve also made
it incredibly easy to create and modify charts and then export them to
PowerPoint, complete with the underlying data, onto your own custom
Does MarketSight do more that statistical analysis? Can it do charting?
Absolutely. MarketSight is a full survey analysis and reporting
solution. It’s not just statistical analysis software. With
MarketSight, you can create charts, view response data, create new
variables, run crosstabs, export your findings to Excel and
PowerPoint, and share everything online on MarketSight’s secure online
reporting platform for clients.
If I am an expert in statistics, will I find MarketSight useful in my work?
Most likely, yes. MarketSight is statistical analysis software used by
professional researchers and statisticians all over the world. They
find it useful not only in their own analytical work but also in
preparing and sharing reports for clients. Because MarketSight is
web-based, researchers use it as a global platform for sharing data,
charts, and reports with anyone, anywhere, with access to a computer
connected to the Internet.
How much does MarketSight cost? My impression is that statistical analysis software is expensive.
Many products are expensive. However, MarketSight is very reasonably
priced. Although it’s very powerful and easy to use, MarketSight is
usually the most cost-effective analysis and reporting solution for
market researchers. A subscription starts at just $119/month.
In addition, every MarketSight Account also includes up to 1000 FREE
subscriptions for clients or colleagues to view Key Findings. Read
more about our pricing here:
Can I work with other members of my research team in MarketSight collaboratively and work on the same dataset simultaneously?
Yes. That’s one of the major reasons to choose MarketSight, actually.
Because it’s a web-based statistical analysis software application,
MarketSight is an ideal platform for sharing data, crosstabs, reports,
and charts online. Everything you create can be shared – or not –
based on the permissions you set up for the other users in your
Can I view individual response data in MarketSight?
Yes. In addition to creating crosstabs, charts, and new variables,
it’s very easy to view individual responses in MarketSight by simply
creating a Data Table. You can filter results on any variable, sort
the table, and export it to Excel.
How does MarketSight handle verbatims or open-ended responses?
During dataset import, MarketSight reads all text variables and
automatically determines if they are in fact open-ended responses, or
if they are text-based categorical responses that should be treated as
such and coded (which MarketSight then does, automatically). If they
are open-ended responses, they will be displayed in MarketSight as
text when viewed in a data table. MarketSight also offers the option
of having those verbatims coded with keywords through a partnership
with text analytics specialists at Language Logic.
Does MarketSight offer technical support or does that carry an additional cost?
Technical support is included with every subscription at no additional
charge. Our support team is available via email and phone on all
business days from 8:00 am to 8:00pm East Coast U.S. time. MarketSight
also has great Help content and Online Training for all product
How often is the MarketSight software updated? Is that included in the subscription?
MarketSight has major updates several times each year and has many
smaller updates throughout the year. All updates are included in the
annual subscription. Updates are performed automatically and are done
during off-peak hours, rarely impacting access to the servers.
Documentation and training is provided for every new feature added to
What data formats does MarketSight support?
MarketSight supports the leading dataset formats used by market
researchers, including SPSS, SAS, Triple-S and Excel