Survey Analysis and Reporting

When conducting survey research, transforming the raw dataset into the final presentation of findings can be an illuminating, if not daunting task. The right survey analysis and reporting tool can make all the difference in the world – making the process exciting and creative, as it should be. The wrong analysis and reporting tool can turn an otherwise interesting journey into a painful process that is tedious and void of any new insights.

The MarketSight team is committed to developing powerful and intuitive software for researchers analyzing survey data. Our tools are all completely web-based, so there’s nothing you need to install or maintain to use our products and there’s no involvement needed by your IT department. Since everything is online, collaboration with colleagues and clients is built right in – just log in to MarketSight from any computer connected to the Internet anywhere in the world to get access to rich crosstabbing, automated stat testing, powerful charting, and export to Excel, PDF, and PowerPoint on your own custom templates. MarketSight also works with all the leading survey data formats, including SPSS, SAS, Excel, Triple-S, and SurveyMonkey.

We try to make that process of going from dataset to client-ready presentation as intuitive and as easy as possible by automating tasks that are better handled by technology, freeing the researcher to find the deep insights and develop the narrative hidden in the numbers that will ultimately inform the important decisions facing your organization.

If you’d like to see how different the analysis and reporting process can be, sign up for a free 30-day trial of MarketSight today!