MarketSight’s survey analysis software is one of the best ways to
address that need. It doesn’t do survey design or data collection, but
rather, it focuses purely on analysis of survey data, giving users the
ability to create crosstabs, run statistical tests, create and export
charts, and much more – all the best features of the expensive desktop
data analysis packages – at a fraction of the price and all delivered
conveniently online. MarketSight is the perfect complement to survey
tools such as SurveyMonkey, Zoomerang, Confirmit, QuestionPro,
SurveyPro, Checkbox, WorldApp, Vovici, and many others.
What features does MarketSight have that most survey tools lack?
Analyzing your results requires survey analysis software that enables
users to run crosstabs, perform statistical tests, create charts, and
export all of those results to PowerPoint, Excel, and PDF files.
MarketSight does all of that and much more. Not only can MarketSight
users export their work to popular Office documents, they can also
share all of their results with clients and colleagues online in
MarketSight’s secure, online, portal, called Key Findings™.
Can MarketSight enable me to analyze data from any survey tool?
MarketSight can analyze any survey dataset, from any survey tool.
Simply export your data to Excel, SPSS, SAS, Triple-S, or SurveyMonkey
format, and then upload the file to MarketSight. Then get started
analyzing the data using MarketSight’s very easy-to-use tools for
creating crosstabs, charts, and reports.
Is MarketSight hard to learn?
MarketSight is widely recognized as one of the most intuitive survey
data analysis tools available. It is very easy to learn use. While
traditional survey analysis software is often cryptic and usually
requires days of training to learn, MarketSight was designed to be
very easy to use right away. MarketSight requires minimal training,
which is all provided right in the software itself, with a
comprehensive video training system to allow users to learn what they
need, when they need it.
Is MarketSight suitable for serious market researchers and non-researchers alike?
Yes, MarketSight has all the powerful features that trained Market
Researchers require to analyze survey data effectively, including the
design of complex crosstabs, new variable creation, powerful
statistical testing capabilities, and export to multiple custom
Yet, MarketSight is also easy enough to use that a person with no
training in statistics can take advantage of the same features as a
trained statistician because MarketSight can automate many of the
processes and decisions that traditional tools require users to do by
hand. It’s really quite powerful in the hands of both highly trained
market research professionals and smart business people who need to
analyze survey data, but have no formal training in the market