Syosset, New York (July 31, 2014)

Beta Research Corporation Announces Selection of MarketSight for its Web - Based Data Analysis and Reporting

Our use of MarketSight significantly cuts research delivery times and puts powerful new capabilities in the hands of both internal researchers and our growing client base.

(Beta Research Corporation Press Release)

Beta Research Corporation, a certified woman-owned, full-service provider of custom market research, announced today the selection of MarketSight as a strategic technology partner for comprehensive data analysis and reporting for both internal and external client use on custom research projects. "Over the past few months, we compared MarketSight to the available solutions in the marketplace and found MarketSight to have numerous advantages, while also fitting very well with our long-term business strategy and the expressed needs of our clients for an efficient and effective data mining tool," said Amy Gorelkin, CEO of Beta Research Corporation. "Because it is a web-based solution and doesn't require programmer intervention, it is extremely easy to use and learn. In fact, our researchers were able to mine the data and create their own deliverables after a short training session," added Gorelkin.

MarketSight's analysis and reporting platform allows users to quickly create crosstabs, run statistical tests, prepare charts and export them to Excel and PowerPoint to highlight the significant findings within the data. MarketSight is a 100% web-based platform, providing global access to clients and colleagues and making it easy for teams to share and discuss research results over the web. The platform is easy to learn and use, and does not require users to be statistics experts in order to analyze and report key findings within the data.

Michael DeNitto, CEO of MarketSight, commented "We're excited to be working with Beta Research Corporation, a recognized leader in innovative market research, to provide their clients with an intuitive analysis & reporting application. By offering a customized version of MarketSight's web-based technology platform to clients, Beta Research Corporation is able to leverage our comprehensive solution to streamline their workflow and enable a greater focus on recommendations and strategy."

“Beta Research Corporation is known for proven approaches and fresh perspectives in research and we're pleased to now be able to offer an intuitive data analysis platform for creating crosstabs, running statistical tests, and creating interactive charts and dashboards to our clients", said Amy Gorelkin, Chief Executive Officer of Beta Research Corporation. Further, Ms. Gorelkin stated, "MarketSight supports all leading survey data formats, including SPSS, SAS, Triple-S and Excel, and provides industry-leading integration with PowerPoint and Excel, allowing comprehensive use and faster delivery times."

For further information about Beta Research Corporation or regarding this press release, please contact June McPherson, EVP, Strategic Planning and Business Development at jmcpherson@betaresearch.com or 804-484-4548.

About Beta Research Corporation
For over forty years, Beta Research Corporation has helped its client base, who include pharmaceutical , consumer goods manufacturers, healthcare organizations, media companies, direct marketers and advertising agencies, obtain the information they need to make smarter decisions, reach more customers and build up their bottom lines. Beta Research uses a range of methodologies - quantitative and qualitative, old line and cutting edge - to help businesses function more effectively in their chosen marketplaces. With the right information, Beta Research helps its clients make critical decisions that attract customers and enhance their profits. Studies include concept, branding, packaging, product, attitude and usage, advertising, tracking, panel development and syndicated.

For proven approaches and fresh perspectives, please go to www.BetaResearch.com.

About MarketSight
Headquartered in Newton, Massachusetts, USA, with an office in London, MarketSight LLC is a leading provider of web-based software to the Market Research industry, and is the developer of MarketSight®, an intuitive data analysis platform for creating crosstabs, running statistical tests, and creating interactive charts and dashboards. MarketSight supports all leading survey data formats, including SPSS, SAS, Triple-S and Excel, and provides industry-leading integration with PowerPoint and Excel. The MarketSight solution is 100% web-based, enabling access from anywhere using a web browser. MarketSight is easy to learn and use, requires minimal training and setup and automatically selects the right stats to run, so users do not need any prior experience with statistics to use the product. Find out more at www.marketsight.com.

Contact:

June W. Deyerle McPherson
Executive Vice President, Strategic Planning and Business Development
Beta Research
P: 804.484.4548
E-mail