Cambridge, MA (November 13, 2012)

MarketSight Announces Latest Release with DataSync for Confirmit & Kinesis
Confirmit & Kinesis Users to Benefit from Automatic Data Loading & Seamless Updating of Charts and Dashboards

MarketSight LLC, a leader in survey analysis software, today announced the release of, the latest version of the company’s innovative crosstab software for market research firms, consulting companies, advertising agencies, media and corporate market research departments.

The latest release introduces a major new feature called DataSync, which connects MarketSight directly to a client’s survey tool and automatically updates charts and dashboards with new survey data, providing timely feedback on survey results. In this release, MarketSight supports both the Confirmit and Kinesis Survey platforms, with more survey platforms to be released on a rolling basis with every major product release.

Additional enhancements in the new release include the ability to export multiple charts per slide to PowerPoint, and enhanced support for Non-Latin characters to further support MarketSight’s growing global client base, among other features.

Commented MarketSight’s CEO, Michael DeNitto, “The DataSync feature is an industry first and we’re very excited to bring it to market. Providing our clients with the ability to pull data automatically from one or more survey tools directly into our analysis and reporting platform gives them a significant edge in delivering research results more quickly and more accurately. Not only does this feature save our users time and effort by eliminating manual data imports, it ensures that all crosstabs, charts, and dashboards always reflect the latest survey results.”


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About MarketSight
Headquartered in Cambridge, Massachusetts, USA, with an office in London, MarketSight LLC is a global provider of web-based software to the Market Research industry, and is the developer of MarketSight®, an intuitive data analysis platform for creating crosstabs, running statistical tests, and creating interactive charts and dashboards. MarketSight supports all leading survey data formats, including SPSS, SAS, Triple-S and Excel, and provides industry-leading integration with PowerPoint and Excel. The MarketSight solution is 100% web-based, enabling access and collaboration from anywhere around the globe using a web browser. MarketSight is easy to learn and use, requires minimal training and setup and automatically selects the right stats to run, so users do not need an extensive statistical background to use the product. Find out more at

MarketSight® is the trademarks of MarketSight LLC. All other company and product names may be trademarks of their respective owners.

Media Contact:

Bill Copeland - Director of Marketing
Phone: 617-252-2396