Warrington, PA -- May 9, 2013
MRops Selects MarketSight for its web-based data analysis and reporting and tight integration with PowerPoint--significantly cutting delivery times and putting powerful new capabilities in the hands of researchers
In side by side comparisons, MRops researchers using MarketSight finished 3-4 days ahead of other crosstab/reporting systems.
MRops Press Release (originally on their News page)
MRops, trusted experts in Global Market Research Operations, announced today the selection of MarketSight as a technology partner for comprehensive data analysis and reporting for both internal and client use on research projects in the b2b, healthcare and consumer industries.
“We compared MarketSight to many solutions and found MarketSight to have numerous advantages, while also fitting very well with our business strategy and the needs of our clients," said Ian Kiernan, CEO at MRops. "It's a web-based solution, didn't require a programmer to do any of the work, was extremely easy to use and after a short training, researchers were able to mine their data and create their own deliverables" added Kiernan.
Ron Covey, Senior Account Manager at MRops, led the company's evaluation effort. "MarketSight’s analysis and reporting platform allows users to quickly create crosstabs, run statistical tests, prepare charts and export them to Excel and PowerPoint to highlight the significant findings within the data," according to Covey. "We did multiple side by side comparisons of MarketSight with traditional crosstab/reporting from other vendors. Using MarketSight, researchers were able to finish 3 – 4 days faster. One of the major time savers with MarketSight was the ability to start reporting right after they went into the field, whereas they had to wait until after field and tabs were done to start analysis with more traditional systems."
Michael DeNitto, CEO of MarketSight, commented “We’re excited to be working with MRops, a recognized leader in global market research operations, to provide their clients with an intuitive analysis & reporting application. By offering a customized version of MarketSight’s web-based technology platform to clients, MRops is able to leverage our comprehensive solution to streamline workflows and enable a greater focus on recommendations and strategy.”
MarketSight is a 100% web-based platform, providing global access to clients and colleagues and making it easy for teams to share and discuss research results over the web. The platform is easy to learn and use, and does not require users to be statistics experts in order to analyze and report key findings within the data.
MRops are the trusted experts in global market research operations services. Launched in January 2007, we now have approximately 200 employees across our offices in North America, Asia and Europe. The success and continued growth of MRops is attributed to our uniquely positive company culture and the talented operations and project management professionals that have chosen to journey with us. Our difference is that we have invested time and talent in creating and delivering a cost-effective, comprehensive portfolio of integrated market research operations services. MRops’ highly experienced team comprised of the industry’s best global operations management professionals, and our exceptionally high standards, have earned us trust and created long term partnerships with our clients.
MarketSight LLC is a leading provider of web-based software to the Market Research industry, and is the developer of MarketSight®, an intuitive data analysis platform for creating crosstabs, running statistical tests, and creating interactive charts and dashboards. MarketSight supports all leading survey data formats, including SPSS, SAS, Triple-S and Excel, and provides industry-leading integration with PowerPoint and Excel. Thousands of researchers around the globe rely on MarketSight to help them find insight within their data – quickly, easily and without programming. Find out more at www.marketsight.com.