MarketSight Client Success Stories

See how MarketSight is helping organizations increase the speed and effectiveness of research data analysis and reporting
  • Phoenix
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    "We are very excited about incorporating the new interactive dashboarding and key finding capabilities into our Phoenix Sigma Suite of Client Solutions.”
    - John Schiela, President of Converged Technology & Media
    Phoenix Marketing International
  • MRops
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    "We compared MarketSight to many solutions and found MarketSight to have numerous advantages, while also fitting very well with our business strategy and the needs of our clients.”
    - Ian Kiernan, CEO
  • HRA Research
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    "MarketSight has enabled HRA to deliver large datasets to our clients in a way that is immediately relevant and actionable to them, adding value to our research services.”
    - Kevin M. Kelly, VP Technology & Operations
    HRA Research
  • VDC Research
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    "MarketSight has a huge advantage over SPSS in crosstab construction and user interface. On one of our projects, MarketSight saved us 20 hours of backend analysis time."
    - Eugene Won, Director of Product Development
    VDC Research
  • Boston Scientific
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    "The ability to quickly view and analyze data in multiple ways across a variety of projects is core to our success. We required a solution that was easy to use, yet powerful enough to help us evaluate complex issues, develop deep market insights about key customer and patient segments, and make data driven decisions that impact the top line."
    - Bonnie Bain, Senior Marketing Science Manager
    Boston Scientific Corporation
  • Boston Beer
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    "Adopting a cost-effective system was important, but even more important is the fact that I save time with MarketSight. The tool allows me to get my job done more efficiently, and as part of a small group in a fast-paced company, that's essential!"
    - Corey Bennett, Market Research Manager
    The Boston Beer Company
  • Thomson Scientific
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    "An intuitive and easy-to-use analysis tool that would allow us to spend less time on basic analyses, such as building cross-tabs and creating banner reports, and more time with complex analyses, would be a great asset."
    - Mary Ellen Knapka, Market Research Manager
    The Thomson Corporation
  • Fallon Community
    "MarketSight® allows us to analyze research data much more quickly and easily than ever before. This powerful tool automates statistical testing and highlights significant results, so we save a tremendous amount of time and are able to uncover deeper, more relevant market insights. Recent enhancements, such as charting, enable us to analyze data and share results even more efficiently. We are looking forward to leveraging the new features available in the upcoming release."
    - Peter Atkins, Marketing Research Manager
    Fallon Community Health Plan
  • Meriwest Credit Union
    "MarketSight® saves a tremendous amount of time by automatically highlighting statistical significance within our data, and allows us to easily identify and share information faster."
    - Mythraeyi Narayanan, Market Research Manager
    Meriwest Credit Union
  • NCB
    "MarketSight® makes our data more accessible and dynamic, keeps research live throughout the year, and allows us to conduct additional analysis without requesting additional reports from our research vendor. This tool has led to greater efficiency and improved customer segmentation analysis, marketing and targeted cross-sell opportunities."
    - Jennifer Marcks, Market Research Analyst
    National Cooperative Bank
  • Tech Market Analytics
    "We used to study hundreds of pages of SPSS® tabs to discover statistical significance and key insights from our research data. MarketSight® enables us to instantly identify these important findings and conduct deeper analysis on more data in much less time. With MarketSight we also save time and reduce errors because charts and analysis results can be exported directly to Excel® and PowerPoint®, so we no longer need to manually enter data into spreadsheets."
    - Natalie Robb, President
    Tech Market Analytics