Used by thousands of analysts and researchers worldwide, the MarketSight solution provides a highly visual and very intuitive analytics platform to help transform raw research data into client-ready, information-rich presentations and reports. MarketSight enables users to directly and easily interact with the data using powerful visual analytics capabilities. Ideal for experienced and inexperienced analysts alike, MarketSight automates the process of running statistical significance tests and also generates native PowerPoint files – complete with the underlying data.
- Less expensive
- Easier to learn and use
- Ideal for analyzing SPSS, Excel, SAS, and Triple-S files
- Highly interactive and visual in its approach to analytics
- 100% Web-based – no software to buy, install, or maintain
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